CIW Multimedia Specialist

Hours: 40 / Access Length: 12 Months / Delivery: Online, Self-Paced
Retail Price: $399.00

Course Overview:

This course builds your skills in creating graphical images, recording audio and video elements and other content for use in Websites, marketing resources and learning environments.  You will learn about storyboards, lighting, shooting video, camera angles, audio, and video editing. The CIW Multimedia Specialist course prepares students to take the high-stakes CIW Multimedia Specialist certification exam (1D0-724).

Target Audience

Individuals preparing to enter or continue in the workforce fields of digital design, Website development, and design can benefit from the CIW Multimedia Specialist course and/or certification:

  • High school students
  • College students
  • Technical/trade school students

Professionals working in Digital Design, Website development and design fields for any industry can benefit from the CIW Multimedia Specialist course and/or certification:

  • Web and graphic designers
  • Digital marketing professionals
  • Mobile application developers
  • Art/creative directors
  • Advertising professionals
  • Entrepreneurs


The CIW Multimedia Specialist courseware requires an understanding of computers, internet technologies, and basic graphic design principles. We suggest CIW Internet Business Associate and Site Development Associate or equivalent knowledge.

Course Outline:

Lesson 1: Introduction to Multimedia on the Web
  • What Is Multimedia?
  • Multimedia and Your Web Presence
  • Multimedia job roles and searches
  • Current Multimedia Capabilities
  • Animation and the Web
  • Audio and the Web
  • Video and the Web
  • Virtual Reality and Augmented Reality
  • Multimedia and Today's Mobile Devices
  • Multimedia and User Interaction
  • Selecting the Right Multimedia Elements
  • Integrating Multimedia into a Website
  • Accessibility and Privacy Issues
  • Project Management Tasks in Multimedia Development Strategies
  • Website Issues and Solutions
  • Time Management Analysis
Lesson 2: Creating Graphical Images for the Web
  • Digital Imaging Concepts
  • Raster vs. Vector Graphics
  • Graphics Applications
  • Image File Formats
  • Creating and Optimizing Images
  • Essential Graphic Design Concepts
  • Digital Photography Concepts
  • Creating Images for Mobile Platforms
  • Image Metadata and Tagging
  • Publishing Images to the Web
Lesson 3: Planning Multimedia Content for the Web
  • Determining Your Audience
  • Getting Data from Your Audience
  • Making Data-Driven Decisions
  • Presenting a Case for Multimedia
  • Addressing the Audience
  • Presenting a Draft of Multimedia Content
  • Developing a Storyline
  • Writing a Script
  • Creating the Storyboard
  • Gathering Multimedia Elements
  • Multimedia Bandwidth Considerations
  • Soliciting Feedback
  • Effective Multimedia Presentations
  • Asset Storage Management
  • Standards for Leadership Techniques and Customer Service Strategies
Lesson 4: Preparing to Capture High-Quality Video Content
  • Equipment, Resources and Talent for Video Creation
  • Setting Up Equipment
  • Environment for Capturing Video and Audio
  • Proper Lighting for Video
  • Backlighting vs. Frontlighting
  • Use Multiple Cameras in Video
  • Using Microphones Effectively
  • Bumper Music for Videos
  • Choosing the Right Shot
  • The Purpose of Zooming
  • Creating Wide-Angle Shots
  • Creating Cutaway Shots
  • Changing Angles
  • Planning a Video Clip to Promote a Business
Lesson 5: Creating Content for a Video Project and Developing Video for Mobile Devices
  • Recording the Video
  • Recording Live Audio
  • Incorporating Still Images into Video
  • Incorporating Sound Effects and Clips into Video
  • Adding Bumper Music and Titles
  • Using "B-Roll" for Alternative Footage
  • Cross-Device Compatibility for Video
  • Video Formats for Mobile Devices
  • Bandwidth Considerations for Mobile Devices
  • Native Development Tools for Mobile Devices
  • Responsive Design and Mobile Video
Lesson 6: Editing Video Content
  • Using Video-Editing Software and Techniques
  • Determining Video and Topic Lengths
  • Panning a Video or Image
  • Inserting Additional Media
  • Removing Common Video Errors
  • Editing Audio Files in Audacity
  • Repairing Audio Issues in Audacity
  • Rearranging Video Sequence
  • Applying Metadata Tags
  • Using Closed Captioning
  • Implementing Accessibility Compliance
Lesson 7: Publishing Video Content to the Web
  • Video Hosting Platforms and Options
  • Incorporating Video into HTML5 Pages
  • Publishing Video to Website and a Learning Management System (LMS)
  • Publishing Video to a Cloud Service Provider
  • Testing Your Website on Multiple Browsers
Lesson 8: Copyright, Ethics and Legal Considerations
  • Copyright Laws Affecting Video and Audio Development
  • Why Accessibility?
  • Netiquette and Cultural Considerations
  • Legal vs Ethical Issues
  • Why Consider Global Laws?
  • Security Standards
  • How Does Ethics Affect Videos?

All necessary course materials are included.


This course prepares a student to take the CIW Multimedia Specialist national certification exam (1D0-724).

System Requirements:

Internet Connectivity Requirements:

  • Cable, Fiber, DSL, or LEO Satellite (i.e. Starlink) internet with speeds of at least 10mb/sec download and 5mb/sec upload are recommended for the best experience.

NOTE: While cellular hotspots may allow access to our courses, users may experience connectivity issues by trying to access our learning management system.  This is due to the potential high download and upload latency of cellular connections.   Therefore, it is not recommended that students use a cellular hotspot as their primary way of accessing their courses.

Hardware Requirements:

  • CPU: 1 GHz or higher
  • RAM: 4 GB or higher
  • Resolution: 1280 x 720 or higher.  1920x1080 resolution is recommended for the best experience.
  • Speakers / Headphones
  • Microphone for Webinar or Live Online sessions.

Operating System Requirements:

  • Windows 7 or higher.
  • Mac OSX 10 or higher.
  • Latest Chrome OS
  • Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

Web Browser Requirements:

  • Latest Google Chrome is recommended for the best experience.
  • Latest Mozilla FireFox
  • Latest Microsoft Edge
  • Latest Apple Safari

Basic Software Requirements (These are recommendations of software to use):

  • Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
  • PDF reader program (Adobe Reader, FoxIt)
  • Courses may require other software that is described in the above course outline.

** The course outlines displayed on this website are subject to change at any time without prior notice. **